How to Write an Effective News Release

In 2015, the Frederick City and County Economic Development offices offered a free, one hour session on "How to Write an Effective News Release" to businesses. Led by Frederick County's Director of Communications, Vivian Laxton, the training was recorded and is available online.

The session was developed to help businesses craft effective news releases for distribution. It covers topics such as:
  • What is newsworthy
  • How to get the attention of the press
  • Anatomy of a news release
  • How to structure a news release
The session was developed to support local businesses that take advantage of PR Frederick, a free press distribution service. 

PR Frederick
The City and County jointly offer businesses access to PR Frederick, a no charge press release distribution service. This complimentary service is valued at $250 per release and enables local businesses to distribute business news that could be picked up by major search engines, regional/national/international new sites, and directly to over 30,000 journalists and bloggers.

How To Submit A Press Release to PR Frederick?
City businesses may write a press release about a newsworthy item (i.e. new product, business recognition award, new business partnership, grant opening, community service project, relocation/expansion, etc.) and may include images, links, and videos.  

Please submit all completed press releases to

For more information, visit