The first ever Spanish speaking business mentorship program Visión Empresarial is a Spanish business mentorship program offered by Centro Hispano de Frederick in close collaboration with Frederick County Office of Economic Development (FCOED), the City of Frederick’s Department of Economic Development (DED), the Maryland Hispanic Chamber of Commerce and the Maryland Small Business Development Center. Tailored specifically for Spanish speaking entrepreneurs, this six-week program, modeled after FCOED’s EmPOWER Mentorship program, equips aspiring and emerging entrepreneurs with practical skills to grow and strengthen their business. This program is a collaborative effort led by local partners committed to supporting Fredrick’s small business community, providing participants with hands-on guidance, mentorship, and tools they can immediately apply to their ventures. In investing both financial resources and staff support, the City helps ensure that aspiring and emerging entrepreneurs have access to the guidance, training, and connections they need to grow successful businesses.
Heather Gramm, Director of Frederick County Division of Economic Opportunity said, “Frederick County has offered the EmPOWER Mentorship Program for several years now with great success. This year we were excited to collaborate with community partners and be able to offer the same impactful program in Spanish. This expansion into Spanish-language programming reflects our commitment to ensuring that all Frederick County residents have access to the tools and support they need to build successful businesses. Between the knowledge and skills they’ve built over the past six weeks, the support of their fellow entrepreneurs, and the opportunity to utilize the EmPOWER Loan Program, this cohort is well-positioned to grow and thrive as business owners in Frederick County.”
Visión Empresarial began as an idea from Ariel Rodriguez Mercado, Managing Director and Wealth Management Advisor for Northwest Mutual. This concept began to take shape when he shared this vision with other community partners like Dr. Suzanne Salichs and Dan Blum with Centro Hispano, and Patricia Mir with the Maryland Hispanic Chamber of Commerce, among others.
“Vision Empresarial is a true collaborative effort; the team at Centro Hispano and Maryland Hispanic Chamber of commerce, led by Dr. Suzanne Salichs and Patricia Mir, played a major role in refining, developing, and executing the program into what it is today. Their leadership and commitment, along with the support of many community partners, helped transform an idea into a meaningful initiative for Frederick's Hispanic business community.
As I reflect on the journey of Vision Empresarial, I am incredibly excited about what lies ahead and the impact this program can continue to have on our community. What began as a simple idea has grown into something meaningful, empowering entrepreneurs with knowledge, confidence, and connections. The success of our first cohort is a testament to the power of collaboration, and I truly believe this is only the beginning of even greater opportunities ahead. Vision creates opportunity; collaboration turns it into reality." - Ariel Rodriguez Mercado
During the six-week course term, participants attended workshops led by the Maryland Small Business Development Center (SBDC), the program’s state partner, who delivered instruction on key business fundamentals such as planning, marketing strategies, financial management, and operations. These sessions are designed to give entrepreneurs the confidence and knowledge needed to navigate common business challenges while building a strong foundation for long-term success, and reviewed these topics:
Introduction to Entrepreneurship
Planning for Your Business
Managing Your Business
Marketing Your Business
Growing Your Business
Doing Business in Frederick/Graduation
The program concluded with a graduation celebration that featured a pitch round for the participants, presentations and support from community partners including insights from city and county economic development on business resources and tools available to local entrepreneurs. Dr. Suzanne Salichs, Ph.D., Executive Director for Centro Hispano, was pivotal in the program’s creation and design. She says of the course, “Centro Hispano’s Mentoría Visión Empresarial was an amazing collaboration. It was exciting to see the business owners engaging, learning, and networking. We appreciate the support and are excited to see the program grow and serve more of our local business owners.” Centro Hispano de Frederick hopes to build on this cohort’s momentum and continue the mission expanding access to entrepreneurship education and support across the community.
The City of Frederick supports programs like Visión Empresarial that strengthen the local entrepreneurial ecosystem. Andie Feldman, Economic Development Specialist (Bilingual) says, "This program demonstrates how intentional investments in language accessibility can drive economic development. Recently the Department has added bilingual capacity to their team to expand our outreach, provide more meaningful support to Latino entrepreneurs, and help more businesses access the tools and mentorship they need to thrive. When more businesses succeed, our entire community benefits through job creation, local investment, and a stronger, and diverse economy."
To learn more about Visión Empresarial and other initiatives that help entrepreneurs grow and succeed, visit the City of Frederick Department of Economic Development’s website.
