Smart, Strategic, and Showing Up: Women in Economic Development 2025

Area Development’s Women in Economic Development Forum brings together women professionals in the economic development field to network, learn about the latest trends in site selection, business attraction and community growth, and exchange real-world strategies. Attending the Forum with our partner the Frederick County Office of Economic Development (FCOED) was nothing short of invigorating.

Kennedi Wilson, DED; Laurie Babb, Montgomery County Economic Development Corporation; Lara Fritts, FCOED

FCOED served as a sponsor of the opening-night Private Reception, helping to set the tone for an energizing and collaborative conference and giving the Frederick team access to site selectors from all over the country. This kind of connection is invaluable because it opens doors for one-on-one conversations about Frederick’s competitive advantages, helps strengthen relationships with national consultants who influence major location decisions, and ensures our community remains top-of-mind when companies are looking to expand or relocate. Building these networks directly supports long-term business attraction and retention efforts, fueling sustainable economic growth back home.

Naturally, those conversations carried into one of the conference’s key themes: site selection, defined by data-driven solutions, strategic partnerships, and project aftercare to ensure sustained success post-investment. Speakers emphasized the importance of aligning real estate opportunities with workforce analytics, infrastructure readiness, and sustainability goals.

Nina Albert, DC Deputy Mayor of Economic Development

Highlights included DC Deputy Mayor Nina Albert’s fireside chat “Inside the Capital: Innovative Ideas for the Future of Business, Labor, and Redevelopment,” plus energizing sessions like “The Economic Developers’ Bill of Rights.” From data-driven site selection to project aftercare and fun moments like “Economic Development Feud,” every discussion sparked fresh ideas to bring home to Frederick.

Throughout the conference, many best practices and success stories were shared, challenges were worked through, and spirits united. The sense of community, expertise, and purpose was palpable and DED was glad to take part in the program.


To learn more about how the City’s Department of Economic Development supports businesses, innovators, and community partnerships, visit businessinfrederick.com.