Frederick Wins Two MEDA Awards

By Michelle Kershner

 Frederick was presented with two Maryland Economic Development Association (MEDA) 2016 MEDA Awards, which celebrate the people, projects and programs bringing economic vitality to Maryland. Bert Anderson, owner of Everedy Square and Shab Row, was named the "2016 Volunteer of the Year" for his more than three decades of service to both Frederick City and County. MEDA also recognized The City of Frederick Department of Economic Development (DED) video, “Work Where There's Room to Play,”  as the "2016 MEDA Marketing Award Winner." 

“I am so proud of our team and partners and am delighted that Frederick is being recognized by MEDA for quality marketing and volunteerism in Economic Development," said Richard Griffin, Director of Economic Development for The City of Frederick.

 An award ceremony was held on May 2 during the 2016 MEDA Annual Conference at the Hyatt Regency Chesapeake Bay in Cambridge, Maryland.

 2016 Volunteer of the Year: Bert Anderson

Before "adaptive reuse" was a trend, Anderson was acquiring underutilized buildings for renovation and reuse in Downtown Frederick. He bought deteriorating buildings including houses, warehouses and factories, and transformed City blocks into dining and shopping destinations for visitors and residents.

 "Bert Anderson has been at the forefront of progressive redevelopment and has given his time and talent for the benefit of the community for many years," said Griffin. 

 Anderson was nominated jointly by the City and County economic development offices for his contributions. Anderson has served as a founding member of the Greater Frederick Development Corporation, which is now the Downtown Frederick Partnership. He currently serves on the City’s Economic Development Advisory Committee.

 Learn more about Bert Anderson and his decades of volunteerism in Frederick.

 2016 MEDA Marketing Award Winner: The City of Frederick, "Work Where There's Room to Play"

"Work Where There's Room to Play" was developed after a local IT non-profit, Tech Frederick indicated that recruiting top technology talent to the Frederick area was a priority.

The video has been viewed over 62,000 times on Facebook and has been shared
over 1,500 times.

 The video had three objectives:
  • Develop a tool to support the local tech industry
  • Brand Frederick as a great place to live and work
  • Drive traffic to Tech Frederick’s jobs page
Learn more about the "Work Where There's Room to Play" video.

Michelle Kershner is the Business Development Specialist for the City of Frederick Department of Economic Development. 

Case Study: "Work Where There's Room to Play" Video

Watch: "Work Where There's Room to Play"
Overview 
The City of Frederick developed a three minute film, "Work Where There's Room to Play," to showcase the benefits of working in Frederick, Maryland. From thriving Downtown Frederick to outdoor activities, the film highlights the opportunities of life outside of work.  

 The project was developed after Tech Frederick, a Frederick area non-profit that advocates for the local IT industry, indicated recruiting top talent to Frederick was a priority. Frederick is the northern anchor of the I-270 Technology Corridor, and is home to many IT companies. But when it comes time to recruit talent, many local tech companies say they are competing with larger cities with tech clusters such as Washington, D.C. and Arlington, VA. The video was intended to promote Frederick as a great place to live and work and give IT companies another tool to attract high quality employees. The video also serves as a retention tool, giving our IT companies a way to attract talent and grow in Frederick. 

The video was launched at a live event and simultaneously via Facebook, YouTube, and Twitter. Facebook analytics was the primary method of tracking the viral reach of this video.

 Goals 
“Work Where There’s Room to Play” specifically was produced to target the millennial workforce, and more specifically, millennials interested in tech careers. While this was the primary audience, the video was also produced broadly enough to bring out the pride people have in Frederick, so they were more likely to share the video.

 The project had three main objectives:
  • Develop a Tool to Support the Local Tech Industry – IT is a targeted industry for Frederick. The video was developed to support local IT companies’ recruitment efforts. Both The City and local IT companies can use the video to grow the IT workforce and strengthen the industry in Frederick. By supporting local tech companies, the project also serves as a retention tool to help keep our companies strong and growing.
  • Brand Frederick as a Great Place to Live and Work -While the film was produced with IT professionals in mind, it was also developed to have a general appeal. It was important to showcase Frederick as a lively and active city with a great quality of life. 
  • Drive Traffic to Tech Frederick’s Jobs Page
Methodology
The development, collaboration, and quality production of the video were keys to its success. Local company, Digital Bard, produced the video in partnership with The City of Frederick’s Department of Economic Development (DED). 


DED developed the video's talking points, secured the volunteer cast, and managed the video launch strategy at a live event and online to maximize results. Digital Bard refined the storyline and oversaw the production and editing.

Real community members were recruited to deliver the points in the video. All of the characters are strong supporters of Frederick and well-known in the community. None of them were compensated for the video and all agreed to be in it on a volunteer basis.  

Success relied on the viral spread of the video, not paid advertising. Only $50 was used to promote the video on Facebook, and accounted for less than 5% of video views across all platforms.

Casting was an important element to the video’s storyline. Digital Bard and DED identified four different “personas” to tell the story, and cast community leaders approriately. 
The Debut
A highly coordinated video release was planned to gain the maximum benefit and reach. It debuted in front of a live audience during “Movie Night on the Creek” on August 21, 2015 with 250 people in attendance. It SIMULTANEOUSLY launched on Facebook, Twitter, and YouTube. The live debut was newsworthy, and was covered by regional news station WHAG and local newspaper Frederick News-Post. 

Collaboration
In the spirit of collaboration, partner organizations Downtown Frederick Partnership and Visit Frederick agreed to let DED use their b-roll at no charge. This supplemented original footage shot for the film. Digital Bard provided $2,500 in in-kind services to produce the project. The private in-kind contributions helped to leverage the project. For every $1 that the public sector put into the project, the private sector provided an in-kind contribution of $1.84. 

Results
The project was a success in every sense. Within 10 hours, the video was viewed 15,000 times on Facebook (organic) and it was clear it was “going viral.” 

Facebook results* (as of May 2016) were outstanding:
  • 62,914+ viewed the video with a 26% completion rate (an additional 3,720 viewed the video on YouTube)
  • The post reached 139,372 
  • Engagement: 7,239 likes, comments, and shares
  • Post was SHARED 1,529 times
  • 1,221 comments 
  • 22,393 post clicks
*Results are largely organic; a $50 promoted Facebook post only accounts

Reaching the Targeted Audience via Facebook
A small portion of our reach was via a promoted post ($50) on Facebook. This allowed us to access specific data on the demographics of who this post was reaching.  It demonstrated our post was primarily reaching those in our targeted millennial demographic. 
  • 65% of all video views are from people under 44 (3,100 views in this sample size)
  • 68% of all impressions are from people under 44 (9,056 impressions in this sample size)
Awards
The video has earned two awards: 
  • Silver Addy Award - American Advertising Federation of Greater Frederick (local chapter)
  • MEDA's 2016 Marketing Award - Maryland Economic Development Association (statewide) - Watch Video


 PR/Additional Exposure
Because of the quality and success of this video, The City of Frederick’s Department of Economic Development had additional opportunities for exposure.  They included:
41% Increase in Facebook Likes on DED Page
The DED Facebook page “likes” increased from 640 August 15 (prior to video) to 901 on September 10 (after video release). This represents a 40% increase in just a few weeks.
Traffic to Tech Frederick Jobs Page

 A goal was to drive people to see the Tech Frederick jobs page. 548 clicks to their jobs page was a direct result of the video marketing campaign, as tracked by a bit.ly link.  

 Use of Video by Tech Companies in Frederick
Regent's Careers Page
The video was unveiled at Tech Frederick’s quarterly event. Companies have anecdotally said they are using the video in recruitment efforts and are directly sending the link to interested applicants, especially those out of town, to help influence their decision. Our largest tech company in Downtown Frederick, Regent Education, has the video posted on their Careers page. Additionally, they worked with Digital Bard to produce a companion video, “Why Work at Regent,” to accompany their recruitment efforts.

Budget and Leverage

 Budget
$3,000 – Production of Video
$50 – Cost to promote the post in Facebook
TOTAL: $3,050 

In-Kind Contributions: Valued at $5,600

While there was not a direct private cash investment in the production of the film, there were several in-kind donations that contributed to the project that were valued at $5,600. The private in-kind contributions helped to leverage the project. For every $1 that the public sector put into the project, the private sector matched provided an in-kind contribution of $1.84. 

 In-kind contributions included:

 Digital Bard - Production costs for the video exceeded DEDs budgeted contribution. Digital Bard’s costs were a total of $5,600, which means they contributed $2,500 in in-kind services to produce the project.

 B-Roll Footage – In-kind video footage was donated for the film from the following:
  • Tourism Council of Frederick County
  • Downtown Frederick Partnership
  • Mike Purks, citizen drone footage
Digital Bard, the production company, estimated that footage licensing from these entities is valued at around $2,000. 

 Talent Fee for Narrator, Ashley Miles - Digital Bard, the production company, estimated that a reasonable talent fee for the narrator would be $600. She donated her time and talents. 

 Use of video equipment and screen to debut film before feature presentation at Movie Night on the Creek (Downtown Frederick Partnership) – no hard figure

 ROI
Cost Value of Project (calculated in December 2015) - To evaluate the value of the project from a cost perspective, DED determined the 
1) cost of each impression 
2) cost of each video view compared to the cost of the video production. Here is a summary of the results.
  • Cost per impression: $0.016 The total cost of the video production ($3,000) and to promote the post via Facebook ($50) was $3,050. The video’s Facebook impressions were 138,730. Additionally, a press release was distributed via PR Web. PR Web reported that there were an additional 49,988 headline impressions from the press release distribution. The total impressions from these two measurable distribution channels combined were 188,718. Considering these figures, the total cost per impression was approximately 1.5 cents or $0.016. 
  • Cost per Video View: $0.05 - The total cost of the video production ($3,000) and to promote the post via Facebook ($50) was $3,050. The video’s Facebook views were 62,126. Additionally, YouTube views accounted for an additional 1,494 views. The total video views from these two measurable distribution channels combined were 63,620. Considering these figures, the total cost per view was approximately $0.05 or a nickel. 
Based on these calculations, the exposure the video generated was pennies on the dollar compared to the costs of the project.  

 Best Practices
A similar project can be developed within other communities. Attracting and keeping a skilled workforce is important for business retention. Developing a video that highlights the benefits of the community helps all businesses attract talent.  

 Best practices for this project included:
  • Using local, volunteer talent to talk about the community 
  • Targeting the intended audience on a platform where they are active (Facebook, YouTube, Twitter)
  • Launching the video during a live event proved to draw additional media attention with local TV coverage
  • Leverage the opportunity for additional PR – Offer to guest blog about the success of the project and submit it to partner organizations
  • Provide a “toolkit” to businesses with links to the video and instructions on how to use it in their recruitment efforts 
  • Never underestimate the power of a proud community – The genuine pride in the video shines through in the testimonials from the characters and contributed to the viral spread of the video 

Frederick's Bert Anderson Named MEDA Volunteer of the Year


Bert Anderson, owner of Everedy Square and Shab Row, was named the "2016 Volunteer of the Year" by the Maryland Economic Development Association (MEDA). He was recognized for his more than three decades of service to both Frederick City and County. MEDA Awards celebrate the people, projects and programs bringing economic vitality to Maryland. Anderson was honored at an award ceremony on May 2 during the 2016 MEDA Annual Conference at the Hyatt Regency Chesapeake Bay in Cambridge, Maryland.
 

Anderson has been serving in leadership roles for over 35 years in Frederick County, and is still an active leader today. He has served with six different economic development organizations or commissions over the decades, and has been on numerous boards. He is a founding member of the Greater Frederick Development Corporation, the organization that later became the Downtown Frederick Partnership that implements the Main Street Program for community revitalization.

"Bert Anderson has been at the forefront of progressive redevelopment and has given his time and talent for the benefit of the community for many years," said Richard Griffin, Director of Economic Development for The City of Frederick. 

MEDA 2016 Volunteer of the Year
Bert Anderson with Richard Griffin
Before "adaptive reuse" was a trend, Anderson was acquiring underutilized buildings for renovation and reuse in Downtown Frederick. He bought buildings, including houses, warehouses and factories, and transformed City blocks into dining and shopping destinations for visitors and residents.

2016 marks the 40th Anniversary of Anderson’s Shab Row redevelopment project and the devastating Great Frederick Flood of 1976, which inspired today’s Carroll Creek Park and flood control project. In 2016, Frederick will commemorate the 40 year anniversary of the flood, the transformation of Everedy Square and Shab Row, and the rebirth of Downtown Frederick. These events are interconnected, and Anderson’s leadership role was fundamental in the revitalization of Downtown Frederick.

 "As we celebrate the 40th Anniversary of his accomplishments, there is no better time to recognize Bert Anderson’s four decades of vision, service, and investment in Frederick and Maryland," said Griffin. 

Anderson was nominated jointly by the City and County economic development offices for his contributions. Anderson has served as a founding member of the Greater Frederick Development Corporation, which is now the Downtown Frederick Partnership. He currently serves on the City’s Economic Development Advisory Committee.

5 Reasons the Biosciences Thrive in Frederick, Maryland

Carroll Creek and Cycling Photo Credit: Visit Frederick
Located less than an hour from Washington, D.C. and Baltimore, Frederick plays a key role within Maryland's bioscience cluster and has much to offer new and expanding biotech businesses.

Below are some of the top reasons the biosciences thrive in Frederick, Maryland. 

 5 Reasons the Biosciences Thrive in Frederick, Maryland

1. Location, Location, Location
Frederick is the northern anchor of the I-270 Technology Corridor in Maryland, which is one of the largest bioscience clusters in the U.S. Frederick is home to Fort Detrick, the Frederick National Laboratory, 9,000+ businesses, and 80 bioscience companies. Less than an hour from both Washington, D.C. and Baltimore, it also offers close proximity to federal regulatory agencies.
2. Opportunity & Collaboration
Businesses enjoy strong biotechnology transfer opportunities from the federal labs at Fort Detrick and the National Cancer Institute. Start-ups can thrive in Frederick's local biotech incubator with state-of-the-art wet labs and offices available. The community is supported with partners offering local networking opportunities and workshops. 
3. Educated Workforce & Great Schools
Ranked among the 2nd smartest cities by Forbes.com, 36% of the workforce holds a bachelor's degree or higher and 13.3% have earned a Masters degree or Ph.D. Local public school achievement exceeds Maryland averages with scores that consistently surpass state and national averages on measures such as the College Board SAT.
4. Transportation
Two-thirds of the U.S. population is within a day’s drive of Frederick, and the location provides convenient access to all major markets on the eastern seaboard. It is within 50 miles of three international airports (BWI, Dulles and Reagan National). Two commuter rail stations serve Frederick, offering daily weekday service to Washington, D.C.
5. Award-Winning Place to Live
     Frederick was named one of the “Top 100 Best Places to Live” in the U.S. by Livability.com in 2015.  It was also named one of the "10 Best Places Near Washington, D.C. For Young Professionals" and Frederick County was named among the “Top 10 Counties in America.” Downtown Frederick is bustling with independently owned shops and restaurants, while close to area hiking, biking, wineries, and historic sites.  Frederick offers the ability for residents to “live, work, and play” and experience an excellent quality of life.

Frederick in the News: "Bio-tech hub in Frederick, Md. continues to expand"
Watch this 2015 news report on the expansion of the bioscience industry in Frederick and the importance of collaborations. 

Want to learn more? Contact us and we can assist you with site selection assistance, how to start your business in Frederick, relocation assistance, and more information about the biosciences in our area.  

https://www.facebook.com/frederickded
For more information on the biosciences in Frederick, visit our partner, Frederick County Office of Economic Development. 

New Funding Available to Continue City's Facade Improvement Grant Program



Business owners along the Patrick Street Corridor may benefit from new grant funding from the Maryland Department of Housing and Community Development (DHCD) Community Legacy program.

DHCD awarded $100,000 to The City of Frederick to continue and expand a city-wide façade improvement grant program and to pilot a building reuse program in Downtown Frederick. 

Frederick’s program funds supports the continuation and expansion of a Façade Improvement Matching Grant Program within the Patrick Street Corridor Community. 

The Frederick Façade Improvement Project is administered jointly by the City of Frederick’s Department of Economic Development and its partners - the Downtown Frederick Partnership, the Golden Mile Alliance, and East Frederick Rising.

Of the $100,000 grant award, $56,000 will be allocated to the Downtown Frederick Partnership, $22,000 to East Frederick Rising, and $22,000 to the Golden Mile Alliance.

Details on each grant opportunity is provided below:

Downtown Frederick
  • Facade Improvement Program - Eligible businesses may receive a 1:1 match on qualified exterior facade improvements up to $10,000. For details, contact the Downtown Frederick Partnership at 301-698-8118 or download the application.  Applications are accepted on a first-come, first served basis.
  • Mission Interior - Eligible businesses may receive a matching grant of up to $5,000 on qualified interior improvements. For details, contact the Downtown Frederick Partnership at 301-698-8118 or download the application. The deadline to apply for this program is Friday, May 18th at 5:00 PM.

East Frederick
  • Facade Improvement Program - Eligible businesses may receive a 1:1 match on qualified exterior facade improvements up to $10,000. For details, contact the Department of Economic Development at 301-600-6360 or download the application.  Applications are accepted on a first-come, first-served basis.

Golden Mile
  • Facade Improvement Program - Eligible businesses may receive a 1:1 match on qualified exterior facade improvements of up to $22,000. For details, contact the Golden Mile Alliance at goldenmilealliance@gmail.com or download the application.  Applications are accepted on a first-come, first-served basis.

Frederick Towne Center Groundbreaking Signals Strong Retail Opportunities on The Golden Mile


A resurgence along Golden Mile is one step closer following the groundbreaking ceremony for the the Frederick Towne Center & Walmart Supercenter. The groundbreaking ceremony was held on Saturday, April 16, 2016 in front of the former Bon-Ton department store and was attended by over 50 residents, business owners, and elected officials. Speakers included Mayor Randy McClement, Economic Development Director Richard Griffin, Golden Mile Alliance President Justin Kiska, Golden Mile Alliance Board Member and attorney Dave Severn, and Adam Greenberg, representing DLC Management.

Mayor McClement delivering remarks on the City's commitment to the Golden Mile. 
Redevelopment of the former Frederick Towne Mall will include retail space opportunities for up to 16 new retail and restaurant businesses. This 500,000 square foot redevelopment project will be anchored by a Walmart Supercenter alongside the existing Boscov's department store and Home Depot. Additional details on the project, including a site plan for the project, are available on DLC Management's website.

 Additional investment along the Golden Mile is either underway or in the planning stages.  Construction has started for a new Wawa fueling station at the former Maryland State Police Barracks. Planned residential along the Golden Mile includes the redevelopment of the former VFW (West Park Village) and the development of Summers Farm. For a complete recap and project links, review the recap from the Golden Mile Alliance's recent Development Showcase.

To learn more about The Golden Mile and to get involved, visit the Golden Mile Alliance's website.
The Golden Mile is Frederick's original retail corridor and is currently home to over 1.6 million square feet of retail space. Following the completion of the Golden Mile Gateway and Frederick Towne Center projects, the total retail along the Golden Mile will exceed 2.3 million square feet, or nearly half of the total retail space within The City of Frederick.

For more information, facts, and demographics about the Golden Mile and other areas within The City of Frederick, review the newly released Frederick Retail Market report.

Inspiring Offices: Integrity Consulting's Modern Office Offers Downtown Convenience

In The City of Frederick, business spaces go beyond basics. Here, unique offices allow businesses to cultivate creativity, express their company's culture, and create a work environment that inspires. From industrial to classic, artsy to funky, and historic to high tech, spaces abound to meet a variety of needs.  

Inspiring Offices is a feature that highlights some of the creative and unique office spaces in Frederick.

Enjoy a behind-the-scenes peek inside an inspiring office in Frederick - Integrity Consulting. Integrity's office is located in Downtown Frederick. The rehabilitated building retains its original industrial feel while providing a collaborative and efficient work environment.

 Read our Q&A with Integrity Consulting's James Cox, Director of Federal Business.

 Why did you choose your current office location and how long has Integrity been located here in Frederick? 
We were located Downtown in 2007, moved for a larger space, but always wanted to move back Downtown. Through the process, we found this location with easy access to all that Downtown Frederick has to offer, including close parking, food, and meeting spaces and loved the building as soon as we visited!

Was it “move in” ready or did you have to design/fit it out?
The location was move in ready for our purposes. As we continue to expand our business, we hope to take on more space. 


What inspirations did you use to decorate/design the space?
We adapted what we had in the last space and added some new items. It’s a very modern space, so we continue to look for the right items to add. 

What are the most unique aspects about your office space?
The building and entryway are very unique. We have added our own bit of flair with a dart board and corn hole games. The lower space has “open” offices which allow for collaboration as that is one of our key selling points. 




What do you or your employees like best about the office space? 
Location, location, location! Close to home, close to Downtown, and nice big open work space with plenty of light!

Integrity's Core Values of passion, trust, service, respect, honesty, fun, and INTEGRITY shine through in their work space.

This Week On Carroll Creek - April 20, 2016

The last few bricks are being laid, trees are being planted, and sod put into place. Benches, lighting, and trash receptacles are being positioned and secured for the final section of Carroll Creek Park's Grand Opening event on May 19, 2016 at 4:00 p.m. Plan to attend the festivities, and continue the celebration at Downtown Frederick Partnership's Alive@5 event on the creek at the Amphitheater after the Grand Opening. The event program will gain you complimentary entrance to Alive@5.  

Here are a few pictures showing some of the final touches falling into place along the newest section of Carroll Creek Park. 
  
 Sand gets brushed between bricks and pavers.
Trees, ground cover, and plants will provide shade and color in years to come.
New windows and brick tuckpointing are the focus at the Union Mills building adjacent to the creek. This building joins other revitalization projects on the East side and along Carroll Creek: Monocacy Valley Canning building and the Visit Frederick building along East Street. 


Made in Frederick: Dragon Distillery Offers First Spirits in Frederick

Dragon Distillery became Frederick's first distillery within the City in 2016. 
In The City of Frederick, local businesses make and manufacture their own products. From popcorn and coffee to dog treats, many businesses are choosing Frederick as a place to make their products and to do business. Made in Frederick is a feature that showcases these businesses and their products. 

Made in Frederick: Dragon Distillery 
Founded in late 2014 with a grand opening in early 2016, Dragon Distillery is Frederick's first small-craft distillery in the city. Located directly across from the airport, they specialize in small batch artisan spirits, made from the finest locally-sourced ingredients in a sustainable and environmentally friendly manner. Their belief in individuality, creativity, and innovation shines through in their product as well as their medieval-themed decor. They are members of the American Distilling Institute, Maryland Distillers Guild and the Frederick Chamber of Commerce.

 In addition to production, Dragon Distillery has a tasting room. Visitors can tour and taste their products on-site. Visit their website for details. 

 Dragon Distillery owner Mark Lambert shared some thoughts about Frederick and his distillery.  

 Q&A With Dragon Distillery Owner, Mark Lambert
Dragon Distillery offers tours and tastings
Friday-Sunday. Visit their website for
details.
 
What are your products?
Joust Gin, Clustered Spires Vodka, Bad Bill Tutt Moonshine
 
What differentiates your products from others? 
We are Frederick City’s first craft distillery. We use locally-sourced products, and hand-craft each batch.
 
What should customers know about your products? 
We are committed to producing exceptional local spirits. We encourage customers to stop by the distillery to learn about our process, and taste our products
 
What does Frederick offer a company like yours? 
My family settled in the Frederick area in the mid 1700s. I think Frederick is an exceptional city, and a wonderful destination. The city and residents have been extremely supportive and welcoming. We really appreciate all of the support for our distillery.

If You Go

 Dragon Distillery is open Friday, Saturday and Sundays. Check with Dragon Distillery directly for most recent hours of operation.

Hours
Friday: 4pm – 7pm
Saturday: noon – 6pm
Sunday: noon – 4pm
Other times by appointment

 Tours are offered on the half-hour, and cost $5 per person. This includes the tour, tastings, and a souvenir shot glass.

 1341 Hughes Ford Road, Suite 108
Frederick, MD 21701
www.dragondistillery.com 
Facebook | Twitter

Medieval-themed decor sets the tone in Dragon's tasting room.

The cauldron-like still, the Figgins Reciprocator, is nicknamed “Smaug.” 

Clustered Spires Vodka, named in tribute to the City of Frederick – the City of Clustered Spires, is clean and crisp. They recommend it for sipping, or as the base of your favorite cocktail.
Dragon Distillery grand opening on February 13, 2016.


City Expands Off-site Office Hours to Help Local Businesses

A view of the Golden Mile and the future Frederick Towne Center. The Department of Economic Development is expanding its office hours to include hours at the Way Off Broadway Theatre beginning on April 21, 2016.
Staff from the City of Frederick's Department of Economic Development (DED) began to pilot off-site office hours in February 2015. The goal for holding office hours is to provide additional opportunities to connect with entrepreneurs, start-ups, and small businesses in convenient locations throughout the community.  

The pilot program initially included office hours at Frederick's high-technology business incubator (FITCI) and in Downtown at Cowork Frederick. The program is now expanding to the Golden Mile with hours planned for the third Thursday of the month at the Way Off Broadway Theatre beginning on Thursday, April 21 from 1-3 p.m.

 In addition to office hours, City economic development staff is always available to meet with businesses by appointment.  

 Office Hour Locations & Information
Be sure to follow DED on Facebook at Twitter for updates to scheduled office hours.

City of Frederick Bond Rating Upgraded Following 2016 Bond Tour

The City of Frederick received an upgraded rating from Standard & Poors (S&P) to AA+ with a stable outlook, following an evaluation last month.  Analysts from each of three major bond rating agencies (Fitch, Moody's, and S&P) toured The City of Frederick in late February to supplement their research and learn about the current and future investment activity within the City.

 Read on for a summary of commercial development activity within The City of Frederick and highlighted trend data from the materials shared with each rating agency.





  • Positive population growth
  • Stabilized and increasing housing values
  • Strong business growth
    • Bio/lifesciences and advanced technology
    • Healthcare, services, retail
  • Fort Detrick and National Cancer Institute
  • National Interagency Biodefense campus
  • Construction of new USAMRIID Laboratory
  • Downtown Frederick
    • Completion of Carroll Creek Linear Park (Phase II)
    • Rehabilitative and infill projects 
  • Golden Mile
    • Redevelopment of Frederick Towne Mall
  • East Frederick
    • Small Area Plan development and planned residential and commercial taking shape










Analysts were provided with a directory of commercial development projects in various stages of construction within The City of Frederick.  A complete listing is available for download below.
Access the links below for the complete development directory and bond briefing presentation:

Download - Development Directory (PDF)
Download - Bond Briefing Presentation (PDF)

City's Economic Development Advisory Council Reviews 2016 Work Plan

Appointed and ex-officio members of the Ad Hoc Economic Development Advisory Council and staff stand for a photo at the September 2015 EDAC meeting.
The City of Frederick Economic Development Advisory Council (EDAC) meets quarterly to provide guidance on a variety of economic matters including the annual economic development work program, regulatory policy, business incentives and programs, and other special issues.  In 2016, EDAC will address a specific topic at each quarterly meeting:
  • 1st Quarter - Economic development work plan & budget
  • 2nd Quarter - Business impediments and updates to work completed to remove impediments
  • 3rd Quarter - Business support programs and incentives
  • 4th Quarter - Special projects, vision, and business infrastructure  
Most recently, members of EDAC provided assistance with the Department of Economic Development's (DED) 2016 Work Plan. 

 In conjunction with the unveiling of an annual work plan, DED introduced a revised mission statement and key concepts for the department:

Mission Statement - The City of Frederick Department of Economic Development (DED) strives to increase economic opportunity in Frederick by supporting and promoting a community where businesses and residents can thrive.

 Key Concepts - DED is focused on supporting a thriving community based on the following initiatives:
  • Marketing Frederick to the business community to attract employment and investment
  • Providing and connecting businesses to available resources and services
  • Developing policies and programs to strengthen Frederick's competitiveness

Residents – Economic Development benefits City residents both directly and indirectly:
  • Jobs – Employers provide jobs with family supporting wages and benefits
  • Tax base – Nearly 30% of the taxes paid are by commercial entities
    • Businesses share the tax burden with residents
    • Additional tax revenues provide a high-level of City services (i.e. each additional $100,000 in annual tax contributions equates to a new police officer position)
  • Businesses provide access to services and goods (i.e. shopping, dining, services)
  • Community health – A strong economy and employment base lowers crime rates, foreclosures, etc.
  • Special projects – DED provides support to projects including Carroll Creek Park and the Downtown Hotel & Conference Center
  • Grants – DED grant writing efforts offset City investment and thereby reducing citizen contributions
  • Entrepreneurial support – Providing targeted support to citizens interested in starting a business
  • Community pride – DED marketing and communications contribute to positive promotion of the community and increase pride in Frederick


Download - 2016 DED Work Plan (PDF)


Golden Mile Business Facades Shine a Little Brighter

In collaboration with The City of Frederick, Golden Mile Alliance, and Maryland Department of Housing and Community Development (DHCD), three businesses along the Golden Mile received facade improvement grants to enhance the image and improve the economic vitality of the corridor.

The City of Frederick received $100,000 from the Maryland Department of Housing and Community Development to support an expanded facade improvement program along the Patrick Street corridor.  The corridor encompasses businesses within the Golden Mile, Downtown Frederick, and East Frederick.

The Golden Mile Alliance Design Committee approved facade improvement grants for Casa Rico, Petersen's Carpet & Flooring and Vista Shops at Golden Mile. 

The facade improvement program will continue in 2016 as The City of Frederick was recently awarded funding for FY2016 by DHCD.  Additional communication, including a call for applications will be provided once funding is made available.

For additional information on the Golden Mile facade improvement program, visit the Golden Mile Alliance website.

Casa Rico
Before                 After  
Repair included a new sign, fresh paint for exterior including the roof and gutter replacement.

Petersen's Carpet
Before             After
Improvements included new stairs and railings, lighting, planter boxes, window casings and a vestibule entrance.

 Before             After
Improvements included fresh paint,graffiti removal, and new paint color.

Inspiring Offices: iHire's Open Office Space Inspires Collaboration & Creativity


In The City of Frederick, business spaces go beyond basics. Here, unique offices allow businesses to cultivate creativity, express their company's culture, and create a work environment that inspires. From industrial to classic, artsy to funky, historic to high tech, spaces abound to meet a variety of needs. 

Inspiring Offices is a feature that highlights some of the creative and unique office spaces in Frederick.

 Enjoy a behind-the-scenes peek inside an inspiring office in Frederick - iHire. iHire's office is located in the former Bottling Works building on East All Saints Street in Downtown Frederick. The rehabilitated building retains its original industrial feel while providing a collaborative and efficient work environment for iHire's talented workforce.

 iHire provides services to both employers and job seekers. Employers are provided tools to quickly and effectively fill open positions. Additionally, job seekers have access to a single platform that provides postings from numerous online sources.

 Learn more about inspiring office, iHire.



 iHire Chief Administrative Officer Lisa Shuster answered a few questions about what she  enjoys most about the office.
Why did you choose your current office location and how long has iHire been located here?

iHire has been in Downtown Frederick for about 15 years and in our current location for almost 10. We chose Frederick, as being in the county enables us to attract employees who prefer not to commute to DC or Baltimore. Further, the picturesque community has so much to offer our employees in the way of entertainment, dining and family-friendly activities; yet, we are still close to major metropolitan areas.    


Was it “move in” ready or did you have to design/fit it out?

Our space has evolved over the years. In the past, some customer-facing functions were housed in our Frederick location, such as our Customer Service and Sales teams, which required more traditional settings such as offices or cubicles, affording employees greater privacy/quiet. Those functions have transitioned to our Indiana office, giving us the opportunity to create a space more conducive to transparency, collaboration and innovation.  While we met with some designers for ideas, we managed the project in-house and inexpensively.    
There's plenty of brain fuel in iHire's well-stocked kitchen.
What inspirations did you use to decorate/design the space?

Our goals in designing the space were as follows: 

  • Create an environment conducive to the greatest degree of collaboration possible (especially cross-functional collaboration)
  • Increase communication and transparency
  • Stimulate more casual conversations and decision-making given the lack of physical barriers, with perhaps fewer formal meetings being held, as a result
  • Inspire greater team cohesiveness

What are the most unique aspects about your office space?

Our space is a completely open office with a number of “collaboration areas,” and even our senior leaders are “on the floor” with our employees. Staff members have the option to work sitting or standing at their adjustment desks, which are on wheels and may be moved for maximum flexibility/collaboration. Private/quiet areas are available for those needing some quiet time or privacy.  


What do you or your employees like best about the office space?

Our employees have reported that our new space has fostered transparency and trust, creating a relaxed work environment that is both productive and fun. In addition, the open office space has improved the follow of communication within teams. Instead of generating a constant stream of emails and waiting for replies, we ask questions face-to-face and get instant answers, resulting in greater ease and efficiency.  


Behind iHire's reception desk resides a 3D Printer.  Employees have the opportunity to upload their designs and create custom artwork as displayed above. 
 


Find Your Own Inspiring Office.  If you are looking to open or expand a business in Frederick, we can help.  Contact us, and let us help you find your own inspiring office space so you can build your dream.

If YOU know of any interesting office spaces, let us know and we will put them on our list to feature.

2016 New & Expanding Businesses in The City of Frederick





In collaboration with partners, the Department of Economic Development celebrates grand openings, business expansions, and commemorative anniversaries within the Frederick business community each year.  This list is a summary of new business openings and expansions within The City of Frederick based on events held by Downtown Frederick Partnership, Frederick County Chamber of Commerce, and businesses hosting their own celebrations.

January 2016

February 2016
March 2016
 April 2016 
May 2016
June 2016
July 2016
August 2016
September 2016

October 2016
November 2016
December 2016